If you’ve been following the progress of the web over time, it seemed as though there were two distinct user experiences. One set of sites seemed to be based in markup and text. They were practical and hard working. Sometimes they were built with standards which meant the code, script and design were in separate
Monthly Archives: April 2013
The next step after you’ve refined your value proposition and created personas is to map out the user journey. This is hard work, but it pales in comparison to realization. In fact, it’s often tempting to get right into building because planning an experience is like planning a city. Stakeholders, clients, team members, bystanders will all
How do you turn an idea into something you can build? First step, don’t start thinking about the technology or design. Your two essential starting idea ingredients are a value proposition, a service, told as a story like ‘wouldn’t it be great if a person could do x and achieve y’. Then picture a person who would