Whether or not we are considered artistic, we all have incredible visual acuity. Understanding Gestalt phenomena gives insight into the themes of how we perceive our world, and introducing these principles to your clients can help them better understand your designs and give you more coherent feedback. When we evaluate the understanding and effectiveness of
Monthly Archives: October 2014
Our next fundamental gestalt principle I want to introduce is similarity. The ability to discern what elements are like each other, which are dissimilar, and also to match an elements purpose to something we expect or have learned. Much of this understanding comes from the ceaseless amount of experimentation we do as babies and young children. From understanding what shape a
Welcome to Gestalt 2, proximity. These Bauhaus theories of perception have helped designers understand how to use innate human visual abilities to maximize their messaging for centuries. They can help you make more effective interface designs. They also help educate “I’m not a designer” clients or customers on why some design works or fails, and how to fix it. The crux