Myer is the largest department store chain in Australia. My challenge was to lead the client and design team to understand how to craft assets for a responsive design experience that met user goals and increased online adoption. My proposed design simplified on boarding of new members and added a dashboard to view progress. We integrated with Apple Passbook and created apps for offline usage.
The website/app is compelling users to move away from physical cards and instead engage with dynamic offers and tier/reward feedback every time they shop at Myer. We’re looking to convert from the base of 14 to 80 percent online usage, saving millions in mailing costs quarterly.