Delivering a great user experience. It’s the sign of companies that “get it”, an example for others to imitate and a way to reap profits from delighted, engaged customers. In creating real or virtual goods and services, how do you engineer a memorable experience? Tip: Its harder than it looks. Customers aren’t there in your
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You know that fantastic idea you have for an app? The one that you know will make you millions if you only knew a designer, a programmer or a UX whiz? In our previous post we spoke of how interactive prototypes bridge the gap between wireframes (or sketches) and actual experiences you can show your
I love the idea of prototypes. They seem to embody an experiment, a risk, or an idea that could be great or could be lousy. They are, like sketches, the physical manifestation of an idea into the ‘real’ world. They allow you to stop being a creator and view something from another perspective or show
The next step after you’ve refined your value proposition and created personas is to map out the user journey. This is hard work, but it pales in comparison to realization. In fact, it’s often tempting to get right into building because planning an experience is like planning a city. Stakeholders, clients, team members, bystanders will all
How do you turn an idea into something you can build? First step, don’t start thinking about the technology or design. Your two essential starting idea ingredients are a value proposition, a service, told as a story like ‘wouldn’t it be great if a person could do x and achieve y’. Then picture a person who would
I’m back from my second year at SXSW, and the experience feels like when runners go to train in a place like Denver so when they go back to their normal elevation they have unusual energy. This is where the richest people in the world and the smartest people in the world literally rub shoulders, and while
I consider myself lucky that my first exposure to computing also introduced me to an elegant and effective computer interface. At the time, video games were in dedicated machines, with primitive graphics and joysticks, and computers were operated with a command line. The interface was a keyboard. With the command line prompt, you could launch
In order to do work, we create things, or disseminate information to each other. We write emails, create assets for use elsewhere. We attend meetings and document our progress. Some sell things and use Point of sale (POS) systems to facilitate payment. Most of these tasks can be accomplished easily on a tablet. Many already
My expectations were somewhat high, having many friends/co-workers come back from the event and asked about it they lacked words to describe. A convention so magical it renders people speechless. I can now say that I am also at a lack for summary words but will forge on, hopefully, to jog my own memory as
1. Old Spice Responses (Weiden+Kennedy) Wins Grand Prix, etc! Let’s get this one out of the way. No contest. Why? Because it took an already winning execution and brought it into lo-fi down-and-dirty Ernie Kovacs territory. A couple of props, a towel, and a deep connection to the always-on mantra of the internet. Make a