Monthly Archives: August 2014

Gestalt theory for interface designers: 1 Figure/Ground

If you are new to the world of design, it often feels like there are no rules, and few words that can communicate why a design is working well or poorly. Human visual perception has been honed over hundreds and thousands of years to notice and interpret visual cues in our environment with great accuracy and prejudice.

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9 ways to create an experienced-based culture

Delivering a great user experience. It’s the sign of companies that “get it”, an example for others to imitate and a way to reap profits from delighted, engaged customers. In creating real or virtual goods and services, how do you engineer a memorable experience? Tip: Its harder than it looks. Customers aren’t there in your

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