Gaming the system / AdWords campaign for Sealy
- Date: February 2010
- Cient: Sealy
- Watch video
Technology is a tool. To innovate, we need to stand on the shoulders of giants to create newer and better experiences. We’re all in this together. Keep abreast of new technologies and use them creatively to tell your own story.
For the agency of record pitch to Sealy (which we won) I offered this twist on Google AdWords to help spread the idea that “Whatever you do in bed, Sealy supports it” – our proposed brand position.
By researching and brainstorming phrases that connected our consumer’s lifestyle (but ones that were cheap to buy) we could come up with hundreds of impressions for little outlay. The goal was to spur others to share the ‘insider’ joke on their social networks, and get buzz for being in the wrong place with the right message.
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